The Ask
MAKE SOME NOISE___
As cinemas shift to digital formats, it’s not enough to offer incredible visuals. Consumers want big, immersive sound too. When Christie set out to launch their portfolio of high-tech audio solutions, they trusted Milestone to take them from leaders in high-tech visual projection to owners of the complete cinematic experience.
The Insights
SOUND YOU CAN SEE___
How do you create an image you can hear? Our brand needed to do just that. With home cinema tech on the rise, we had to remind movie-watchers why they go to the movies: for sound that’s bigger and better than any home theatre; for movie-watching the way movies were meant to be watched; for a truly cinematic experience.
The Payoff
CRANKING IT UP___
Our cinematic CGI images created sound you can see. The ground-shaking roar of a tidal wave. The eerie creak of an old wooden door. With wow visuals and beautiful product photography, Christie Vive’s cutting-edge technology completes the movie experience. And as Christie’s AOR for 15 years, we love helping them make competitors shake.
We Delivered
- Advertising
- Branding
- Events
- Digital Marketing
- Packaging
- Photography
- Tradeshows
- Visual Effects
