TAKE BACK THE PLATE___
Despite High Liner’s legacy of providing the highest quality seafood to the Canadian foodservice market, they found themselves increasingly fighting for a share of shrinking plates. They wanted to shift perceptions in the culinary space and reclaim their leadership role. And, make seafood sexy and exciting.
SEAFOOD IS BETTER___
Seafood is healthy and delicious. It offers a world of possibilities to create culinary delights that customers crave. Yet seafood has no advocate. With exciting visuals and a bold voice, we relaunched High Liner as the champion for all things seafood and the brand committed to making seafood the hottest thing on menus.
HOOKING CHEFS ON SEAFOOD___
With exciting food photography and a bold brand voice, we revitalized all areas: from above-the-line marketing through to sales decks and materials. Our vibrant, energetic campaign made it clear that High Liner was on a mission to make seafood sexy. And the Canadian culinary world welcomed the reimagined brand with open arms.