The Ask
TAKE BACK THE PLATE___
Despite High Liner’s legacy of providing the highest quality seafood to the Canadian foodservice market, they found themselves increasingly fighting for a share of shrinking plates. They wanted to shift perceptions in the culinary space and reclaim their leadership role. And, make seafood sexy and exciting.
The Insights
SEAFOOD IS BETTER___
Seafood is healthy and delicious. It offers a world of possibilities to create culinary delights that customers crave. Yet seafood has no advocate. With exciting visuals and a bold voice, we relaunched High Liner as the champion for all things seafood and the brand committed to making seafood the hottest thing on menus.
The Payoff
HOOKING CHEFS ON SEAFOOD___
With exciting food photography and a bold brand voice, we revitalized all areas: from above-the-line marketing through to sales decks and materials. Our vibrant, energetic campaign made it clear that High Liner was on a mission to make seafood sexy. And the Canadian culinary world welcomed the reimagined brand with open arms.
Our Role
- Strategy
- Branding
- Advertising
- Creative
- Events
- Digital Marketing
- Photography
- Website Development
- Tradeshows
- Sales Enablement
