A BIG IDEA FOR A BIG BIRTHDAY___
Canada’s 150th birthday only comes around once. As the country’s most-awarded winery, Jackson-Triggs wanted to toast in true-north style. They approached us to come up with a stand-out campaign that celebrated the event while connecting this iconic wine brand and our Canadian spirit.
WINE THAT’S MADE FOR CANADA___
In honouring Canada, we also wanted to celebrate what it meant to be Canadian. And so we set out to capture and appreciate certain quintessential moments that uniquely represents our national je ne sais quoi. And all with a wine that can elevate any moment.
CHEERS TO BREAKING THROUGH___
Positioning Jackson-Triggs as the wine that pairs with Canadian moments hit the sweet spot of consumers. The first social post for Canada Day’s 150 countdown chalked up over 54,000 views in less than a week. And our Made for Canada-branded JUNO events packed record crowds and generated heartfelt kudos.