Milestone Integrated Marketing

TekSavvy Rebranding

msadmin — Fri, 05 Apr 2013 22:30:06 +0000

TekSavvy Solutions Inc. needed a strong voice to cut through the corporate monopoly clutter in the Canadian
telecommunications market. We brought their challenger brand to life by developing six distinctive TekSavvy
personalities that could deliver their key messages of lower prices, better service and no contracts in an
unforgettable way. Our cheeky, fun approach paid off big time: Corporate growth doubled within the first
month of the campaign launch and sales doubled within the first three months.

Insight Delivered

msadmin — Fri, 18 May 2012 18:29:54 +0000

Agfa HealthCare wanted to revitalize and unify their corporate brand. Beginning with positioning, we worked closely with their executive team on messaging platforms. From that research, we developed the Insight. Delivered campaign and global brand strategy. Big enough to unify their marketing in 42 countries worldwide, it included advertising, events, digital, marketing templates and positioning/design.

Enterprise Marketing

msadmin — Wed, 16 May 2012 14:27:03 +0000

We began with the key insight: that no other company is better positioned to deliver a true enterprise solution. From there, we worked directly with RIM to message and build the new BlackBerry Enterprise story. Beginning in 2012, it delivers an integrated above- and below-the-line marketing campaign covering key tools and materials like PlayBook apps, sales tools, events and digital media for global use.

Brand Development

msadmin — Wed, 16 May 2012 14:24:20 +0000

From the razor you use today to the solar car you may drive tomorrow, ATS Automation is helping companies build extraordinary new products across the planet. In turn, we are helping ATS build a reinvigorated brand with multi-lingual marketing that reflects their culture of innovation and excellence.

Canadian Living New Product Awards 2012

msadmin — Fri, 20 Apr 2012 14:22:48 +0000

We had a great day and night at the Canadian Living New Product Awards 2012.

It was great to see so many of the people we work with; and some of those we will hopefully work with in the future.

Congratulations to all the winners, especially Maple Leaf Natural Selections. We enjoyed working on the packaging and brand creation with you.

Check out all of the winners for yourself.

Prime Naturally

msadmin — Wed, 18 Apr 2012 19:45:53 +0000

Maple Leaf Foods is passionate about their brands. And the Prime team is a great example. In creating the masterbrand architecture, we had to develop designs that worked for all sub-brands including Prime, Prime Naturally, Prime Gourmet and Prime frozen products. The final guidelines worked exceptionally well, allowing our teams to seamlessly create all packaging within the Prime family.

Prime Gourmet

msadmin — Wed, 18 Apr 2012 19:44:16 +0000

After creating the masterbrand architecture for Maple Leaf Prime, we developed the more premium Prime Gourmet sub-brand and packaging design. More ingredient focused, the rich colour palette and fresh photography emphasizes the flavour profile, while fitting exceptionally well within the Prime family.

Wind Mobile

msadmin — Wed, 18 Apr 2012 18:02:00 +0000

As a key BlackBerry partner, we are often asked to work with carriers to develop integrated campaigns. This one, for Wind Mobile, featured in-store POS, collateral, sales support and direct marketing materials to highlight key BlackBerry applications for targeted Wind Mobile customers.

Market Quality Soup

msadmin — Wed, 18 Apr 2012 17:30:16 +0000

New contracts are big business. So, when the Heinz Foodservice team wanted to really impress a potential new customer, they asked for a presentation that was as good as their soups. We developed point of sale materials, dressed up their kitchen, designed a full-scale prototype of a soup station and helped them serve a delicious win over their main competitor.

Dip & Squeeze

msadmin — Wed, 18 Apr 2012 17:28:55 +0000

Are you a Dipper or a Squeezer? This was the question we posed to foodservice operators and consumers as we introduced Heinz Dip & Squeeze. The innovative new packaging design was launched in a national campaign, helping operators save money and encouraging consumers to have a little bit more fun with their ketchup.