Whole Grains and Ancient Grains Packaging and Relaunch
To defend their #1 position, Dempster’s wanted a refreshed marketing strategy. Based upon consumer research, we rejuvenated the Whole Grains Packaging, developing a new design, logo and iconography to distinguish the brand as healthy for your heart. Under the theme ‘A Healthy Lifestyle is Taking Shape’ we launched with above- and below- the-line marketing and merchandising, and a new dempsters.ca site. The success led to the creation of the Ancient Grains campaigns and helped Dempster’s remain #1.