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Bacardi Rev

Created for the younger, urban partygoer, Rev had done well in the competitive RTD market, but was losing share. Research showed the male target felt the brand looked soft and outdated. In redesigning the brand, we looked at all elements – from the bottle cap, to the shape, to the carrier and iconography to give Rev a more masculine, contemporary brand image.


Brand Development | Collateral | Iconography | Packaging | Point of Sale | Print Production | Sales Support