Ontario Turkey - Make it Super
Everyone loves turkey. Yet, consumption had been steadily declining for thirty years. How do you rebrand and refresh a staple so indelibly linked to the holidays? You do it by trying something different. Nothing was sacred as we recreated the entire brand identity, introduced pole dancing moms, and let Canadians know that turkey was actually a protein-powered, vitamin-packed superfood. The result: for the first time in thirty years sales are on the increase and turkey cuts are selling out in retail chains.