TekSavvy Solutions Inc. needed a strong voice to cut through the corporate monopoly clutter in the Canadian
telecommunications market. We brought their challenger brand to life by developing six distinctive TekSavvy
personalities that could deliver their key messages of lower prices, better service and no contracts in an
unforgettable way. Our cheeky, fun approach paid off big time: Corporate growth doubled within the first
month of the campaign launch and sales doubled within the first three months.