The Ask
TIME FOR A REFRESH___
After more than a decade in the marketplace, Christie’s brand identity had begun to show its age. It was time to evolve and breathe new life into the nearly 90-year-old company. We were tasked with refreshing their brand in a way that celebrated their passion for helping folks create the world’s best shared experiences. At the same time, it had to reflect Christie’s position as an industry leader.
The Insights
PUMP UP PARTNERSHIPS___
Christie has always given their customers more than the best speeds and feeds. At their core, they’re trusted partners dedicated to helping people bring their audio/visual visions to life in wondrous ways. That’s what differentiates them from the competition. Technology can be copied, but Christie’s ability to understand their customers’ true needs, create lasting partnerships and deliver more with every experience cannot.
The Payoff
WONDERFUL THE WORLD OVER___
Through rich, vibrant visuals as awe-inspiring as the A/V experiences Christie delivers, and an evocative messaging platform that celebrates their passion for true partnerships, we gave Christie a brand that positions them as the world leaders they are. And it got the whole world grinning – Christie teams around the globe couldn’t give enough praise to our new branding.
We Delivered
- Strategy
- Brand Development
- Creative
- Collateral
- Digital and Social Marketing
- Tradeshows
- Microsite Design
