The NUK 3am Club was created to help parents stressing over those sleepless nights. The site is filled with hundreds of hours of content dedicated to the well-being of both new parents and their newborns.

To lend credibility to the NUK 3am Club content, we worked with world-renowned baby sleep expert Natalie Willes.

The 3am Club continues to be a resounding success, connecting parents to helpful content and resources from experts, and boosting online sales as well!

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