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DuPont Pioneer Seed for Life transport truck wrap

With 16 winners and $1.25 million in prizes, “Seed for Life” reaped rewards for all.

DuPont Pioneer Seed for Life print ad
DuPont Pioneer Seed for Life campaign imagery
DuPont Pioneer Seed for Life campaign imagery
Qeaql Studio Design Resource

FULLY INTEGRATED MARKETING___

To generate awareness and drive purchase, we built an integrated launch touching all marketing and sales areas. From OOH to broadcast, experiential to the all-important swag, this English and French campaign (mais oui) reached farmers across Ontario and Quebec.

DuPont Pioneer Seed for Life tote bag design

The campaign helped seed (yep, we said it) another record sales year for Pioneer.

The campaign built buzz across eastern Canada. It culminated in a road trip, a golden opportunity and just over a million dollars.

GOLD COIN ON TOUR___

In a dramatic finale, the campaign’s giant gold coin took a triumphant 763-kilometre road trip, from the Pioneer headquarters in Chatham, Ontario to the winner’s farm in Saint-Polycarpe, Quebec, to deliver the surprise of a lifetime.
DuPont Pioneer Seed for Life grand prize winner guerilla
DuPont Pioneer booth at Canada's Outdoor Farm Show
DuPont Pioneer Seed for Life grand prize winner coin and banner

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