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Playful lifestyle and product photography helped expectant moms picture their life with baby – and the Registry Collection.

To demonstrate just how essential the 2019 Graco Registry Collection is, we created an interactive digital experience that showed new moms exactly how each product enhanced theirs and their baby’s lives.

If a picture says a thousand words, then a 360-degree virtual experience must say a million.

Busy moms-to-be were served up an optimized mobile experience complete with all the bells and whistles.

Our influencers demonstrated how the Registry Collection enhanced their lives. By cross-promoting each other’s posts, we helped Graco reach more moms online.

Our integrated digital campaign drove expectant moms to our microsite, and by partnering with Baby Box, we got our Look Book in their hands right when they were building their baby registries.

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