To succeed with a new launch we understood that our media plan needed to be based around gaining reach through mass channels.


In-depth research led us to understand how we could and should reach our consumer through the day. Contextual billboards allowed us to deliver the right message at the right time.

A takeover of subway platforms and cars gave us a captive audience of busy commuters for our personality-filled messages.

Video boards in busy downtown locations gave the launch maximum exposure.

In-store we doubled our impact by speaking to customers both in the egg department as well as the fully cooked meat section.

More studies