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Our recipe videos generated 90% more engagement than other featured videos on the Ontario Turkey YouTube channel, with 16 million total digital impressions across all online channels.

Ontario Turkey recipe photography
Ontario Turkey in-store shelf signage

IT'S A SUPERFOOD AND VERSATILE TOO___

As our campaign generated engagement, consumer perceptions changed with 7 out of 10 consumers now wanting more turkey products.

Ontario Turkey in-store shelf blade recipe booklets
Ontario Turkey recipe booklet

Consumers (and retailers) gobbled it up, with Turkey seeing a 168% sales lift in retail chains.

Ontario Turkey summer sampling event
Ontario Turkey summer sampling event
Ontario Turkey summer sampling event
Ontario Turkey summer sampling event
Ontario Turkey out-of-home billboard
Ontario Turkey Food & Drink double-page spread (DPS)

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