GET THEM BACK IN THE CONVERSATION___
Actively participating in conversations is a huge pain point for people who wear hearing aids. This poses a big problem as they spend almost two thirds of each day connecting through communication. Unitron wanted to launch a powerful campaign that would shut down this common struggle, gain attention, and get them chatting with confidence again. And all while simultaneously launching the world’s smallest rechargeable hearing aid.
HIT THEM WITH THE BIG AND THE BOLD___
We focused on one simple, big, bold and ownable message that only Unitron could claim and that all supporting messages could easily ladder up to. We paired this with a signature in-the-moment photography style that was completely distinctive in the hearing healthcare industry. We then created an integrated campaign that (not-so-quietly) let people know Unitron hears them, understands them and has conquered their number one challenge.
SOMETHING TO TALK ABOUT___
By launching the campaign with a big statement and the technology to back it up, the sales team had a clear vision to stand behind. It effectively generated buzz in the marketplace, bringing in excitement and interest from hearing healthcare professionals and consumers around the world.