THE BAD ‘F’ WORD___
Too often people assume the worst when they hear the word frozen. They think it’s tasteless, less nutritious, or generally bad quality. These myths were hurting High Liner. So, we were asked to set consumers straight. In a way they couldn’t ignore.
FISHSLAP THOSE MYTHS___
Lectures are boring. So, we made debunking these myths fun and disruptive. We chose eight annoyingly self-righteous characters and let the fish do the fact-checking in a series of 15-second videos, each disproving a common myth about frozen seafood.
2 MILLION VIEWS +___
Combining fact with fun, we created a disruptive, informative and highly memorable online hit. Across Instagram, Facebook and YouTube, it became High Liner’s most successful social campaign ever. With over two million views, we set the record straight and got people remarking on frozen seafood.