The Ask
AMP UP THE FUN FACTOR___
There’s probably an old proverb that goes something like, “Life is too short to eat boring lunches.” Maple Leaf wanted to inject their existing Lunch Mate branding with a healthy dose of fun. We were asked to rejuvenate the packaging to boldly communicate convenience in an entertaining way, creating appeal for moms while making kids feel excited about the brand.
The Insights
FEED YOUR MONSTERS___
What’s more fun than monsters? Nothing, right? That’s why we introduced a series of imaginative monster characters that appealed to a wide range of ages. The characters are shown enthusiastically gobbling up the product in a way that’s sure to inspire little monster copycats everywhere. This concept lent itself perfectly to an array of creative digital and social marketing components that demonstrate lunch can be fun.
The Payoff
THEY ATE IT UP___
By giving Lunch Mate a lively personality we positioned them as the option that kids will happily eat (or “the lunch that won’t come back”), and moms can send guilt-free since it’s healthier than they thought. The packaging creates a shelf presence that stands out, and memorable brand recognition. Oh, and one of our monsters made its way over to competitor packaging. You know what they say about imitation…
We Delivered
- Strategy
- Brand Development
- Animation and Illustration
- Creative
- Package Design
- Digital and Social Marketing
- Multimedia
- POP Displays
- In-store Activation
