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The Lunch Mate packaging journey


A dated design with no fun factor didn't stand out on shelves.


A fun-filled update with shelf presence that still pushes a healthy message.


Maple Leaf wanted to position Lunch Mate as the brand kids ask for, while “giving moms permission” to feel good about their purchase.

Out of the mouths of monsters! Lunch Mate reestablished its branding through imaginative monster characters.


Animated social posts designed to tap into that "Friday feeling" vibe, highlighting Lunch Mate as the fun lunch you can treat your kids with once a week.

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