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Our pre-launch campaign teased new features and fashions, creating pent-up demand for 4Ever.

Our microsite served as the hub of the campaign, showcasing America’s love for 4Ever, as well as everything new parents would want to know about it.

Our digital and social ads provided expectant moms with real reviews during key moments in their research and decision making process.

Every step in the path to purchase was considered, up to and including in-store. Employee swag and on-product signage helped moms make a confident choice.

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