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From boring to boo-yeah!

Meat the whole family.

Instead of gourmet food porn photography with ridiculous garnishes, we kept it bold and simple with high taste appeal.

We had fun with language.
And celebrated taste!


While other brands went "more natural" and "greener" we took a different approach. Rather than jamming in a hundred health claims (research showed our target didn't worry about them in this "quick-fix" meal moment anyway), we gave Swift a playful and cheeky voice.

Strong, bold and unabashedly fun!


More studies

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