GIVE TINY TECH A BIG VOICE___
Designing the world’s smallest anything is really big news. But when it comes to hearing aids, it’s even bigger. Unitron wanted their Moxi Now hearing aid to hit the global market with a buzz-worthy campaign that would really get people listening.
OWN YOUR AWESOME___
We focused on the single-minded message that only Unitron could claim. We paired it with visuals that were unique to anything else in the hearing aid space. Then we created an integrated campaign that unapologetically celebrated being the world’s smallest hearing aid.
NOW THAT’S SWEET___
By trumpeting their unique position at the cutting edge of hearing aid design, this bold, refreshing campaign signaled to both hearing healthcare professionals and consumers that the launch of Moxi Now was newsworthy of their attention.