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Maple Leaf Natural Selections Packaging and Launch

Maple Leaf Foods essentially created this category with Natural Selections. We developed the brand and strategy, beginning with consumer research and naming. We then moved into the development of the distinctive packaging, brand architecture and line extensions across products. Supported with above- and below-the-line marketing, the brand remains the category leader.


Advertising | Brand Architecture | Brand Development | Collateral | Logo Design | Messaging | Naming | Packaging | Photography | Sales Support