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SIRIUS owned the satellite radio market. Yet, the brand felt outdated. We redesigned and architected the packaging and the retail presence to more accurately reflect their brand promise: exciting, varied, commercial-free content. We then provided a masterbrand packaging and merchandising strategy for SIRIUS products and services. (Smart folks that they are, they then purchased XM Radio, so stay tuned for the results of the SIRIUS XM rebrand).


Advertising | Brand Development | Collateral | Merchandising | Messaging | Multi-language Rollout | Multimedia | Package Design | Photography | Point of Sale | Print Production | Sales Support